Mobile Tyre Mates
I worked as a Web Developer and Digital Marketing Manager to design and optimize the website for Mobile Tyre Mates while managing high-intent Google Search Ads as the core growth channel. The goal was to capture urgent, on-the-road searches from users with flat tyres and convert them into immediate service calls—delivering fast, measurable results for a time-critical business.
About Mobile Tyre Mates
Mobile Tyre Mates exists to make tyre care completely hassle-free. Whether customers are stranded on the roadside with a flat tyre or planning a scheduled service, the team delivers premium tyre solutions directly to their location.
With expert technicians, fully equipped mobile vans, and a wide range of tyre stock, Mobile Tyre Mates offers the same expertise and equipment as a traditional workshop—without waiting times, towing fees, or unnecessary delays. Convenience, safety, and transparency are at the heart of every service.
The challenge
Mobile Tyre Mates operates in a high-urgency market, where customers need immediate help and search intent is extremely time-sensitive. The challenge was to build a website that converts quickly under pressure and to design Google Search Ads that appear at the exact moment users search for emergency tyre help—while minimizing wasted ad spend and maximizing call-driven conversions.
Services Used:
Strategic Execution That Delivered Real Results
- Built a fast, mobile-first website optimized for emergency users
- Designed clear CTAs for instant calls and bookings
- Created high-intent landing pages for urgent tyre searches
- Managed Google Search Ads as the core lead channel
- Targeted local, urgent, service-based keywords
- Optimized campaigns for strong ROI and steady leads
- Highlighted on-site service, speed, and convenience
