Digital Storytelling
Bilwebz designed a fully dynamic website for Edu21, addressing the school’s digital needs. We took over social media, conceptualized a content strategy to showcase their unique project-based learning model, and launched engaging video campaigns. This led to massive online awareness, stronger branding, and increased community engagement across platforms.
About Edu21 – The 21st Century School
Edu21 is a forward-thinking institution in Pakistan, pioneering project-based learning to prepare students for real-world challenges. The school combines academic excellence with hands-on experiences, nurturing creativity, critical thinking, and collaboration. It aims to equip learners with 21st-century skills through innovation, modern pedagogy, and a student-centered educational environment.
The challenge
Edu21 struggled to effectively communicate its key differentiator—Pakistan’s only school with a structured project-based learning model. The lack of strong online presence and engaging content left potential parents unaware of its value. Without storytelling and digital reach, the school’s unique offerings remained underrepresented and overlooked in a competitive market.
Services Used:
Strategic Execution That Delivered Real Results
- Developed a responsive, feature-rich school website
- Audited and took control of social media platforms
- Conceptualized a storytelling-driven content strategy
- Captured real project-based activities on video
- Edited and repurposed content for social campaigns
- Ran awareness campaigns across Facebook and Instagram
- Boosted engagement, reach, and brand recognition
